SOMOS, which means "we are" in Spanish, aims to bring the heart of Mexico into kitchens around the world. The brand was created to provide a solution for those who want to cook real Mexican food but may not have easy access to specialty ingredients or cultural knowledge.
One of SOMOS' main goals is to replace the fluorescent yellow hard-shell tortillas that have become synonymous with Mexican food in many parts of the world with fresh, authentic tortillas made with traditional ingredients. The company sources its corn from small farms in Mexico and grinds it in-house to create their masa, the dough used to make traditional tortillas.
SOMOS also offers a range of meal kits that come with all the ingredients and instructions needed to create authentic Mexican dishes like tacos al pastor, enchiladas, and chile rellenos. Each kit is curated by Mexican chefs to ensure authenticity and quality.
But SOMOS' mission goes beyond just selling food products. The company wants to educate people about Mexican culture and cuisine, and to empower home cooks to create delicious meals that celebrate the country's rich culinary traditions.
"We believe that by providing people with the right ingredients and knowledge, we can help everyone cook authentic Mexican food at home," said a spokesperson for SOMOS. "We want to share the flavors of Mexico with the world and help people discover the rich cultural history behind the dishes."
SOMOS is also committed to sustainability and ethical sourcing. The company works directly with small farmers and cooperatives in Mexico to source its ingredients, ensuring fair prices and supporting local communities.
In addition, SOMOS uses eco-friendly packaging for its products, with compostable or recyclable materials whenever possible. The company also donates a portion of its sales to organizations working to support sustainable agriculture and food security.
"We believe that food can bring people together, and that includes taking care of the planet and the communities that produce our ingredients," said the spokesperson. "We want to create a more sustainable and equitable food system, and we hope that SOMOS can be a part of that change."
SOMOS' launch comes at a time when many people are looking to expand their culinary horizons and try new flavors and cuisines. With its focus on education, sustainability, and authentic ingredients, SOMOS is poised to become a leader in the growing market for global meal kits.
"We're excited to bring the taste of Mexico to kitchens all over the world," said the spokesperson. "We hope that SOMOS will help people discover the joy of cooking and sharing delicious food with their loved ones.